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Case study · Bingmong 001

How Leon's birthday
raised three grand.

$0

A 10-year-old's Squid Game party — 32 guests, zero admission fee. One app ran the whole thing: invite, register, gift, card, game, host, share. Scroll to watch it happen, screen by screen.

↓ follow the phone
The journey · 7 steps, one app

Watch it like you're holding the phone.

9:415G
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♛PUBLISHED

Leon's Squid Game · invite

Sun 21 June · Squid Game · code BING12
32
coming
22
paid
$0
collected
Live
invite
Preview invite
Guests & RSVPs
Contributions
Test…
THE INVITATION
Preview invite + registration
Invite first, then registration
›
Edit the invite studio
Design the invite / story
›
Event details
Time, place, dress code
›
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Invite is Active
Live & tracking — guests can open it now
92%
Open rate
23/25 opened
64%
Fill rate
16/25 joined
9
Quiet
need a nudge
WHERE GUESTS DROP OFF
Opened the invite2392%
Read how it works2184%
Reached the gift page1976%
Started paying1768%
Joined the party1664%
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‹Birthday Contributions⤴ Statement
PARTY FUND · RAISED

$0 raised

◷ $810 pending
Gifts from players
22 paid
$1,885
Sponsor backing
2 sponsors
$1,200
Pending (cash on day)
10 guests
$810
LEON'S COLLECTION CHEST · 9 OF 196 · 5%
Circle Guard
✓ Got it
Dalgona Star
✓ Got it
Honeycomb
Epic
Triangle Guard
✓ Got it
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Cards for the birthday star
5 cards so far
TO: LEON
your so mikumong 🏆
test from leon
😂 Funny
⇲ Shared at the party
"your so mikumong"
TO: LEON
Happy Birthday! 🎁🏆
Aadyah
🔥 Hyped
⇲ Shared at the party
"Happy Birthday!"
TO: LEON
one in a million ♥
Alix
🔥 Hyped
⇲ Shared at the party
"…one in a million…"
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BMGDiscover
Game library

Pick a real-world game.

Search tag, dares, cards, party games
CLASSICSFAMILYPARTYOUTDOOR
Kids playing hide and seek4+ PLAYERS
Hide & Seek HD
classic · 8 min
Friends playing party gamesPARTY
Beer Pong
party · remixable
Players preparing for a team challengeOUTDOOR
Tag Reloaded
classic · squads
Dalgona cutting game coverFOCUS
Dalgona Cut
challenge · 5 min
Kids playing a card guessing gameNEW
Card Guess
family · phone pass
Outdoor rope climbing missionMISSION
Rope Mission
outdoor · teams
Gongi is remixing
From Tag to rooftop relay.
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‹Round 1 of 7▭ Cast
NOW PLAYING

Red Light, Green Light

20:00
▶ Start round
◎ Most points wins🛡 Play it safeⒷ 25 BMG
LIVE SCORES · tap +/- to adjust
1A
Aadyah
0 pts
+10
1A
Aagash
0 pts
+10
1A
Aeon
0 pts
+10
1A
Andy
0 pts
+10
STEP 1

Invite & RSVP

Gongi designs the invite card — a sealed, cinematic Squid-Game invite that flips open. Tap, RSVP, you're in. No paper, no chasing the group chat.

AI-designed invite · live RSVP
STEP 2

Players register

Every guest signs up with a profile photo and a player number — the roster fills in real time. 32 kids, all accounted for before the day.

Real profiles · player numbers
STEP 3

Gift & pay

Instead of plastic toys, friends & family buy Leon digital collectibles as his present — checkout settled through Airwallex. They earn tokens to play; Leon builds his chest. Win-win — and the fund hits $3,085.

Collectibles · Airwallex · +tokens
STEP 4

Birthday cards

A real card studio — add a photo, write a message, drop stickers. Cards that last, attached to memories, not a folded bit of card in the bin by Monday.

Photo cards · kept forever
STEP 5

Game studio

Gongi designs the whole party — 7 themed rounds, difficulty-tuned for the group, in seconds. From Red Light Green Light to the Squid Game final.

AI-built · 7 rounds
STEP 6

Host & run it

On the day, the AI game master runs everything — calls rounds, keeps the live leaderboard, scores, and awards BMG tokens. The grown-ups just play.

Live scoring · prizes · tokens
STEP 7

Share the memory

The best bits become a TikTok-style reel and a shared album — posted to the feed so the party lives on, and the next person can play it too.

Reel · shared album
The payoff · everyone wins

One party. Everybody happy.

No admission fee, no plastic-toy pile, no stressed-out host. Just a magical day — and a model where every single person comes out ahead.

The birthday boy

Best day ever. A magical memory he keeps — plus a chest of collectibles, not a bag of landfill.

The friends

Can't stop talking about it. The epic party everyone wants an invite to next year.

The parents

Actually played together — laughing in the room, not sitting on their phones in the corner.

The host

The fund + the AI handled it all — games, food, props, prizes, even the photographer. Zero spreadsheets.

The guests

No more "what do I even buy?" — a meaningful gift in two taps, and tokens to play with too.

Everyone

A shared memory that lasts — and BMG tokens in every pocket to play again.

$0
raised
0
guests
0
AI rounds
0
-piece chest
∞
memory
See the live gameday → Back to the Room
♪ The anthem

Heal the world we live in.

The Bingmong anthem — put the phones away, and play.

Verse 1
There's a place I see where the screens go dark
And we look each other in the eye again
Where my little brother runs and plays outside
Not a zombie lost behind the glass within
Pre-Chorus
I lost my phone and I found a different way
A world worth building, starting here today
Chorus
Heal the world we live in, put the phones away
Make a place where children laugh and play
Mums and dads and little ones the same
Real life, hand in hand — that's the game
That's Gongi-mong
Verse 2
Every game we ever made through history
From a thirty-second peek to victory
There's a runtime now that brings them all alive
No more lonely scrolling through the night
Bridge
The way our parents grew up, running free
That's the world I want my brother's eyes to see
Create it, play it, share it, you and me
Together, we could be…
Final Chorus — full choir
Heal the world we live in…
Real life, hand in hand.